Case Study

Scaling India's Fast-Growing
Women's Ethnic Fashion Brand

3.2X ROAS

From Rs.1,000/day to Rs.50,000/day Meta ad spend in just 4 months.

  • 3.2X ROAS consistently maintained
  • 50X Ad Spend Scale in 4 months
  • Myntra Growth — +214% sales
  • WhatsApp & Email CRM automated
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Mera Rang
3.2XROAS
Rs.50KDaily Spend
50XBudget Scale
+214%Myntra Growth
LiveCRM Automated

Mera Rang is one of India's fastest-growing women's ethnic fashion brands offering kurtas, suits and ethnic wear. With strong products and repeat customers, they lacked a structured acquisition and retention system capable of supporting aggressive scale.

IndustryWomen's Ethnic
Fashion
ChannelsMeta, Myntra,
CRM
ServicesPerformance Marketing,
Retention, Marketplace
Duration4 Months
(Ongoing)
The Challenge

Scaling Beyond
Initial Success

Mera Rang had strong products and repeat customers but lacked a structured acquisition and retention system capable of supporting aggressive scale.

Limited Meta budget
No CRM automation
Creative fatigue
Uncapped Myntra opportunity
Rising CAC
Low repeat purchase rate

Before vs After — At a Glance

Before
Rs.1K/day spend
Limited retargeting
No email flows
Low Myntra sales
Manual approach
After
Rs.50K/day spend
Full funnel marketing
CRM automated
Myntra scaled +214%
Automated journey
Our Growth Strategy

Three Pillars of Scale

📊
Performance Marketing
  • Meta Ads Scaling
  • Creative Testing
  • Audience Expansion
  • Catalog Sales
  • Dynamic Retargeting
💬
Retention Marketing
  • WhatsApp Automation
  • Email Marketing
  • Cart Recovery
  • Win-back Campaigns
  • Repeat Purchase Flows
🛍️
Marketplace Growth
  • Myntra Scaling
  • Listing Optimization
  • Promotions
  • Inventory Planning
Campaign Highlights

What We Built & Ran

01 — META PERFORMANCE
Rs.1K/day → Rs.50K/day in 4 Months
Systematic scaling with creative testing
  • TOF prospecting with broad + interest audiences
  • MOF retargeting with catalog & video ads
  • BOF conversion campaigns with offers
  • Weekly creative refresh to beat fatigue
3.2XAverage ROAS maintained
02 — CRM AUTOMATION
WhatsApp + Email Full Automation
Retention engine built from scratch
  • WhatsApp Flow — Welcome, Offers & Updates
  • Email Marketing — New Arrivals & Offers
  • Cart Recovery — Reminders & Incentives
  • Post Purchase — Feedback & Support
  • VIP Customers — Exclusive Early Access
03 — MARKETPLACE GROWTH
Myntra Sales +214% in 4 Months
Full marketplace optimization
  • Listing optimization with SEO-rich titles
  • Best-selling collections identified & scaled
  • Myntra Ads activated for top SKUs
  • Inventory planning for peak seasons
+214%Myntra sales growth
Results & Metrics

Numbers That Speak

📈3.2XAverage ROASConsistent returns
💰Rs.50KDaily SpendFrom Rs.1K/day
🚀50XBudget ScaleIn 4 months
🤖LiveCRM AutomatedWhatsApp + Email
🛍️+214%Myntra GrowthSales in 4 months
Meta Spend Scale — Rs.1K → Rs.50K/day
Rs.1K
Month 1
Rs.8K
Month 2
Rs.20K
Month 3
Rs.50K
Month 4
3.2XROAS
50XSpend Scale
4 MonthsScaling Timeline
What We Implemented

Week-by-Week Execution

📊
Meta Ads Scaling
TOF, MOF, BOF full funnel with creative testing
🎨
Creative Strategy
Weekly fresh creatives — UGC, catalog, video
💬
WhatsApp Automation
Flows for welcome, cart recovery, VIP customers
📧
Email Marketing
New arrivals, offers, post-purchase sequences
🛍️
Myntra Growth
Listing SEO, Myntra Ads, inventory planning
📉
Analytics & Attribution
Full tracking setup, weekly reporting & optimization
W1
Account Audit
Full audit of existing ads, creatives, audiences and tracking setup.
W2
Creative Testing
Launched 15+ ad creatives across formats to identify winners.
M2
Scaling Campaigns
Scaled winning ads, activated CRM flows and Myntra optimization.
M3
CRM Automation Live
WhatsApp + Email fully live. Retention revenue growing month on month.
M4
Rs.50K/day Achieved
Reached Rs.50K/day with 3.2X ROAS. Myntra at +214% growth.

"By combining aggressive Meta scaling with retention marketing and marketplace expansion, Adscrey transformed Mera Rang into a scalable omnichannel business. Performance marketing, WhatsApp automation, and Myntra growth significantly improved customer lifetime value."

— Founder, Mera Rang
Women's Ethnic Fashion Brand
3.2XROAS
Rs.50KDaily Spend
50XBudget Scale
+214%Myntra Growth
CRMAutomated
HigherCustomer LTV

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