CASE STUDY
BEOM
Women's Fashion
0.5x →
6x ROAS
How we scaled BEOM from a new brand with low returns to a profitable D2C brand with 6x ROAS.
₹2K/day → ₹30K/day
Daily Spend
CPP ₹2500 → ₹280
Cost Per Purchase
7 Months
Duration
OVERVIEW
ROAS
0.5x
6x
12x Improvement
CPP
₹2500
₹280
89% Reduction
DAILY SPEND
₹2K
₹30K
15x Increase
TIMELINE
7 Months
Jan 2024 – Jul 2024
THE CHALLENGE
BEOM was a new D2C fashion brand launching in a highly competitive market.
Low brand awareness and no existing audience
High customer acquisition cost and low ROAS
Unclear positioning and inconsistent creatives
Limited data and no proven winning formula
OUR STRATEGY
UGC Creatives
We created high-converting UGC-style creatives that resonated with the target audience and built trust.
Founder-led Videos
Used founder storylines and behind-the-scenes content to build brand authenticity and connection.
Instant Experience Ads
Leveraged Instant Experience to showcase collections and boost engagement and conversions.
TOF Audience Building
Built a strong top-of-funnel audience engine to ensure consistent traffic and scale profitably.
RESULTS
ROAS OVER TIME
BEFORE VS AFTER
KEY LEARNINGS
TOF is everything. A strong top funnel unlocks sustainable growth.
Creative testing consistently outperformed audience assumptions.
Scaling requires customer journey optimization not just more ad spend.
Consistent offers + Authentic content = Higher trust and better ROAS.